Engaging Men to Advance Women’s Leadership

Creating Gender Advocates

Jeffery Tobias Halter is a Gender Strategist, and the president of YWomen, a strategic consulting company focused on engaging men in women’s leadership advancement. He will be speaking about creating male advocates. Jeffery is the Founder of the Father of Daughter Initiative, creator of the Gender Conversation QuickStarters Newsletter and the Male Advocacy Profile, Jeffery is a former director of diversity strategy for The Coca-Cola Company and is the author of two books, WHY WOMEN, The Leadership Imperative to Advancing Women and Engaging Men and Selling to Men, Selling to Women.

In October 2020, I was invited to be a guest on Donna Miller’s Purse Power webinar. We discussed the large number of women leaving corporate America due to COVID and my concerns that we could be facing a 10-year roll-back of women in the leadership pipeline as a result of the pandemic. Companies that come out of this time stronger will be those that displayed empathy, focused on talent, took action and had a sense of urgency. I also talk about the need to create gender advocates to support women’s leadership initiatives.

Click the play button below for our interview.