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WHY WOMEN, The Leadership Imperative to Advancing Women and Engaging Men

Selling to Men, Selling to Women

Hard Copy – WHY WOMEN, The Leadership Imperative to Advancing Women and Engaging Men

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“Fabulous, straight-forward book about the importance of developing women. Jeffery does a terrific job presenting a strong business case, complete with eye-popping statistics that spur readers into action. His approach is factual and it makes you stand up and take notice, particularly the examples of specific industries that aren’t paying attention to women customers. He also tells it like it is. He shares with readers what executive men say about women in the workforce. His transparency is refreshing. I couldn’t put the book down.”

—Global Chief Diversity Officer Fortune Top 10 Company

"It is challenging for many men—ESPECIALLY senior managers—to understand the untapped potential of women in their workforce and in their marketplace. This should be required reading for every high-potential management candidate, as well as for all senior managers."

—David Kirkpatrick, President and CEO, The Fave Juice Company 

Gender Conversation QuickStarters


Gender Conversation QuickStarters
– A Staff Meeting in a Box.

Each month, the YWomen team publishes Gender Conversation QuickStarters -- a staff meeting idea in your inbox. We select an article on a timely DEI topic and send it to you along with some commentary and 3 questions to help you jumpstart a discussion with your team, BRG or co-workers.

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