Posts Tagged ‘Fara Warner’
Are You Really Listening to Your Biggest Customer – Women?!
In advance of my keynote and breakout session at the Women in Automotive Conference, I shared the following article on the purchase power and influence women have as consumers. Does your company recognize the power of women in the marketplace and in the workplace? Women in the US buy or Influence over 80% of all car purchases yet most automakers,…Read More
What Women Want (And Are You Giving It To Them?)
We’ve all done it. As kids, when we wanted something at the supermarket we clung to our mothers whining, whimpering, and pointing hopefully at whatever caught our fancy that shopping trip. As grown-up men, things remain sort of the same.Read More