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“Fabulous, straight-forward book about the importance of developing women. Jeffery does a terrific job presenting a strong business case, complete with eye-popping statistics that spur readers into action. His approach is factual and it makes you stand up and take notice, particularly the examples of specific industries that aren’t paying attention to women customers. He also tells it like it is. He shares with readers what executive men say about women in the workforce. His transparency is refreshing. I couldn’t put the book down.”
—Global Chief Diversity Officer Fortune Top 10 Company
"It is challenging for many men—ESPECIALLY senior managers—to understand the untapped potential of women in their workforce and in their marketplace. This should be required reading for every high-potential management candidate, as well as for all senior managers."
—David Kirkpatrick, President and CEO, The Fave Juice Company