Posts Tagged ‘marketing to women’

Are You Really Listening to Your Biggest Customer – Women?!

Jeffery Tobias Halter - Selling to Women

Are Your Male Store Managers Gender Aware? I have been consulting with a very progressive international grocery chain to develop and implement a fully integrated women’s leadership strategy. Currently, our work is focused on the front lines of their business – the retail store manager. As part of the strategy, we created engagement groups for…

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Marketing to Women: 4 Companies Doing it Right!

Marketing to Women - Jeffery Tobias Halter

As we gear up for Mother’s Day and are besieged in the run-up by a flurry of ads targeting women and specifically, Moms, let us take a minute to consider what all this marketing geared towards women actually means. Let’s ponder if there is indeed a trillion dollar market waiting to be had out there.…

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