Posts Tagged ‘marketing to women’
Are You Really Listening to Your Biggest Customer – Women?!
Are Your Male Store Managers Gender Aware? I have been consulting with a very progressive international grocery chain to develop and implement a fully integrated women’s leadership strategy. Currently, our work is focused on the front lines of their business – the retail store manager. As part of the strategy, we created engagement groups for…Read More
Marketing to Women: 4 Companies Doing it Right!
As we gear up for Mother’s Day and are besieged in the run-up by a flurry of ads targeting women and specifically, Moms, let us take a minute to consider what all this marketing geared towards women actually means. Let’s ponder if there is indeed a trillion dollar market waiting to be had out there.…Read More
What Women Want (And Are You Giving It To Them?)
We’ve all done it. As kids, when we wanted something at the supermarket we clung to our mothers whining, whimpering, and pointing hopefully at whatever caught our fancy that shopping trip. As grown-up men, things remain sort of the same.Read More