marketing to women Archives

Are You Really Listening to Your Biggest Customer – Women?!

By Jeffery Halter | October 8, 2015

Jeffery Tobias Halter - Selling to Women

Are Your Male Store Managers Gender Aware? I have been consulting with a very progressive international grocery chain to develop and implement a fully integrated women’s leadership strategy. Currently, our work is focused on the front lines of their business – the retail store manager. As part of the strategy, we created engagement groups for…

Marketing to Women: 4 Companies Doing it Right!

By Jeffery Halter | May 7, 2015

Marketing to Women - Jeffery Tobias Halter

As we gear up for Mother’s Day and are besieged in the run-up by a flurry of ads targeting women and specifically, Moms, let us take a minute to consider what all this marketing geared towards women actually means. Let’s ponder if there is indeed a trillion dollar market waiting to be had out there.…

What Women Want (And Are You Giving It To Them?)

By Jeffery Halter | May 6, 2015

What women want - Jeffery Tobias Halter WHY WOMEN attract, retain and advance women in the workplace

We’ve all done it. As kids, when we wanted something at the supermarket we clung to our mothers whining, whimpering, and pointing hopefully at whatever caught our fancy that shopping trip. As grown-up men, things remain sort of the same.