The EVOLVE Tool
If we are human, we have preconceived notions about people, and about each other, men and women. The EVOLVE Tool gives you a mental model to not pre-judge or jump to conclusions; this powerful tool will allow you to genuinely value the person, let you build better relationships, and write more business.
| E | Explore Personal Bias |
| V | Genuinely Value the Person |
| O | Remain Open Minded |
| L | Listen with a Male & Female Ear |
| V | Prepare to Validate Facts |
| E | Engage/Empathize |
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The EVOLVE Tool is a mental six-point check list that will allow you to:
- Discover and understand any gender bias you have and how they play out in the selling process
- Understand how you may be ‘devaluing’ the customer without even knowing it
- Turn off the ‘little voice in your head’ and remain open minded to all data being shared with you by the customer
- Understand how to listen for facts and feelings
- Validate what is truly important to the customer
- Prepare a response appropriate for the customer