Marketing to Women

Are You Really Listening to Your Biggest Customer – Women?!

Women in Automotive audience photo

In advance of my keynote and breakout session at the Women in Automotive Conference, I shared the following article on the purchase power and influence women have as consumers. Does your company recognize the power of women in the marketplace and in the workplace? Women in the US buy or Influence over 80% of all car purchases yet most automakers,…

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Marketing to Women: 4 Companies Doing it Right!

Marketing to Women - Jeffery Tobias Halter

As we gear up for Mother’s Day and are besieged in the run-up by a flurry of ads targeting women and specifically, Moms, let us take a minute to consider what all this marketing geared towards women actually means. Let’s ponder if there is indeed a trillion dollar market waiting to be had out there.…

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