Are You Really Listening to Your Biggest Customer – Women?!


Are Your Male Store Managers Gender Aware?

I have been consulting with a very progressive international grocery chain to develop and implement a fully integrated women’s leadership strategy. Currently our work is focused on the front lines of their business – the retail store manager. As part of the strategy, we created engagement groups for male middle and regional managers to become more . . .

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Marketing to Women: 4 Companies Doing it Right!


As we gear up for Mother’s Day and are besieged in the run-up by a flurry of ads targeting women and specifically, Moms, let us take a minute to consider what all this marketing geared towards women actually means.

Lets ponder if there is indeed a trillion dollar market waiting to be had out there.

The answer is a resounding YES. 

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